Search campaigns show text ads on Google search results, Display campaigns show visual ads across Google’s network, and Shopping campaigns display product images with prices directly in search results. Each serves different marketing objectives and user intents.

Start with $1,000-$3,000 per month for small businesses, allowing enough data collection for optimization. Consider your customer lifetime value and aim to spend 10-30% of your monthly revenue on advertising. Begin conservatively and scale based on performance.

Quality Score measures ad relevance, expected click-through rate, and landing page experience on a 1-10 scale. Higher scores lead to lower costs per click, better ad positions, and improved campaign performance. It’s crucial for maximizing ROI.

Start with manual bidding to understand your market and costs, then transition to automated strategies like Target CPA or Target ROAS once you have sufficient conversion data. Automated bidding works best with at least 30 conversions per month.

Initial results appear within days, but meaningful optimization requires 2-4 weeks of data collection. Full campaign maturity typically takes 3-6 months. Allow Google’s machine learning algorithms time to optimize performance.

Effective landing pages match ad messaging, load quickly (under 3 seconds), have clear call-to-actions, mobile optimization, relevant content, and simple conversion forms. The page should deliver exactly what the ad promises.

Set up Google Analytics 4 and Google Ads conversion tracking to monitor purchases, leads, calls, and other valuable actions. Key metrics include conversion rate, cost per acquisition, return on ad spend (ROAS), and lifetime value.